Contact Information


2022 22 ½ Ave,
Rice Lake, WI 54868
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Store Hours

Mon - Fri : 09:00 AM - 05:00 PM
Sat : 09:00 AM - 01:00 PM
Sun : Closed

Service Hours

Mon - Fri : 09:00 AM - 05:00 PM
Sat : 09:00 AM - 01:00 PM
Sun : Closed

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Dealership Awards & Certifications

Certified Dealership Marine Industry

Awarded 2020

CSI Award

White River Marine Group CSI Award

Awarded for the 2021 Program Year

CSI Award Mercury

Awarded for 2 consecutive years

Boat Brands We Offer

  • Tracker
  • Sun Tracker
  • Regency
  • Nitro
  • Tahoe
  • Ascend
  • Mako

Off Road Brands We Offer

  • TRACKER Off Road

Utility Trailers We Offer

  • TRAILSTAR by TRACKER – Call for Availability

About Us

In northern Wisconsin’s Indian Head Country, you’ll see smiles for miles for good reason—our area boasts more than 2,500 lakes and 6,000 miles of rivers and streams! That makes us an ideal vacation destination and provides thousands of reasons to visit our dealership.

You’ll find us on the north shore of our hometown namesake lake, Rice Lake. Come visit and enjoy the area’s tourist attractions, such as Miller’s Cheese House just across the street. There, you can find more than 70 varieties of Wisconsin’s finest cheeses and other delicacies. In addition, head downtown on the lake for unique shopping, fine dining and friendly accommodations.

Of course, while you’re visiting our hometown, you need to experience Rice Lake, which is popular for smallmouth bass, largemouth bass and musky. Or, Long Lake, nicknamed the Walleye Capital of Wisconsin, is just 15 miles away. In addition, the Chetek Chain of Lakes offers fishing on six different fisheries, ranging in size from the 393-acre Ten Mile Lake to the 683-acre Lake Chetek. The lakes range in depth from 10—22 feet and offer great fishing for largemouth and smallmouth bass, northern pike, walleye, crappie and perch. Also nearby is another great fishery, Red Cedar Lake, with 1,841 acres and an average depth of 53 feet. On many of our lakes, you can participate in walleye and bass tournaments. During summer, vacationing boaters also enjoy cruising, exploring, wildlife viewing and picnicking.

Our service technicians are Mercury/MerCruiser certified and use the latest technology to properly diagnose and make repairs. In addition, our sales consultants are TRACKER Way Certified and our Warranty Department is recognized as best in the area. We have the area’s largest accessory and parts department. If we don't have what you need in stock, we can special order it.

Connect With Us

connect with us

Have a question? We can help you with your boating and off roading needs. Just reach out to us through the links below, and look for our response soon!

Ask Us A Question Service Inquiry Parts Inquiry Schedule Appointment

Have A Trade-In?

connect with us

Yes, we take boat trades! We offer a simple process for quickly providing you a good faith trade-in value on your current boat. Click the link below, and submit photos and information to get started.

Repower Sales

connect with us

Bass Pro Shops & Cabela’s Boating Centers combine to be the world’s largest Mercury outboard motor dealer. Therefore, we are able to offer the widest selection of motors at the best prices around. Rest assured you won’t get a Mercury motor for less anywhere else!

Call for outboard motor pricing and availability.

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