Contact Information


11550 Lakeridge Parkway,
Ashland (Richmond), VA 23005
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Store Hours

Mon - Sat : 09:00 AM - 09:00 PM
Sun : 10:00 AM - 07:00 PM

Service Hours

Mon - Sat : 08:00 AM - 06:00 PM
Sun : Closed

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About Us

If you’re headed down Lewistown Road, just take exit 89 between Ashland and Atlee and you’ll find the area’s largest selection of outdoors gear, boats, off-road vehicles and motorized bikes at Bass Pro Shops/Cabela’s Boating Center.

In addition to having dozens of models available for your viewing pleasure, you can see expansive wildlife displays and all the gear you need to have a blast in the Great Outdoors.

When not shopping for gear to fuel your next outdoors adventure, you’ll find plenty of other fun activities to enjoy in the area. Within an easy drive, you can find Kings Dominion (Virginia’s premier themed amusement park), Richmond (our state capital with a plethora of historical sites to visit), James River (Virginia’s largest river that’s studded with multiple recreational attractions) and Lake Anna (one of the largest freshwater reservoirs in Virgina and a spot for plenty of watersports and fishing action).

There’s also the Virginia Outdoor Sportsman Show, Richmond NASCAR race, Richmond RV Camping Expo, Richmond Fishing Expo and multiple gun shows throughout the year to provide even more excitement.

Or, you can avoid the crowds and just enjoy the shooting range located right across the street from us, as well as the numerous hiking trails and parks nearby!

And if you already have your dream boat, off-road vehicle or bike, feel free to bring it in while you’re in the area to experience our award-winning certified service center!

Dealership Awards & Certifications

Certified Dealership Marine Industry

Awarded 2020

CSI Award

Top Tracker Off Road Dealer

Awarded 2021 Model Year

Boat Brands We Offer

  • Tracker
  • Sun Tracker
  • Regency
  • Nitro
  • Mako
  • Tahoe
  • Ascend

Off Road Brands We Offer

  • TRACKER Off Road

Utility Trailers We Offer


Connect With Us

connect with us

Have a question? We can help you with your boating and off roading needs. Just reach out to us through the links below, and look for our response shortly!

Ask Us A Question Schedule Service Parts Inquiry Schedule Appointment

Have A Trade-In?

connect with us

Yes, we take boat trades! We offer a simple process for quickly providing you a good faith trade-in value on your current boat. Click the link below, and submit photos and information to get started.

Repower Sales

Mercury Outboard Motor Sales

Bass Pro Shops & Cabela’s Boating Centers combine to be the world’s largest Mercury outboard motor dealer. Therefore, we are able to offer the widest selection of motors at the best prices around. Rest assured you won’t get a Mercury motor for less anywhere else!

Call for outboard motor pricing and availability

Shop Boats & ATVs for Sale at the Ashland Bass Pro Boating Center

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