One-stop shopping—shoppers like it for the savings and convenience. You can fill a grocery cart
at the supermarket. But the idea of finding everything needed in one stop to go boating seems
In reality, such a place exists where you can find the boat of your dreams. Even better, you can
comeback for the life of the boat for expert services, products and friendly advice. Does your
existing boat need repairs, a new engine or boating accessories to get it up to speed with boating
trends? You can find it all there, too.
Bass Pro Shops/Cabela's Boating Center is the place, and there are more than 130 locations across the nation,
making it likely a location is near you. What is more, buying a boat from us is all about making the
process fun, memorable and just the beginning of how you should launch into the boating lifestyle.
Smart Buy is what we call the experience, and it begins when you enter our stores.
More shopping experience than sales cliché, Smart Buy defines what you can expect to find at
Bass Pro Shops/Cabela's Boating Centers. Here are reasons we are the Smart Buy in boating for new and
pre-owned boats and more.
ONE-STOP BOAT SHOPPING
From pontoons for partying and runabouts for watersports to fishing boats for freshwater and
saltwater, we carry a boat for virtually every need and budget. We sell some of the most trusted
and popular brands on the water—TRACKER®, NITRO®, MAKO®, SUN TRACKER®, REGENCY® and
TAHOE®. We even offer TRACKER OFF ROAD at select locations. You will not find a broader
selection anywhere else.
We take much of the guesswork from deciding what you might need in a boat for any activity. Our
TRACKER aluminum models and NITRO fiberglass fishing boats are factory rigged with outboards,
trolling motors, electronics and many other accessories. From dunking a minnow for panfish on a
lazy afternoon to the high-charged thrill of competing in bass and walleye tournaments, our fishing
boats are ready for the action. That even means a custom-made trailer made by us is available for
every model. It’s been that way since 1978, when we introduced the concept of the very first fully
rigged fishing boat, motor and trailer to the boating world.
Do you like watersports, cruising and family fun? We have you covered with our TAHOE fiberglass
runabouts and deck boats, with models rigged and ready for wakeboarding, cruising and even fishing.
Our family-friendly SUN TRACKER pontoons are ideal for fishing, watersports and relaxing. REGENCY
pontoons are designed for luxury, entertaining and cruising in style.
Fishing saltwater? MAKO inshore and offshore models are renowned for being tougher than necessary
to tackle the rough conditions of coastal and offshore fishing.
What does that mean for you? Finding exactly what you want in a boat without the hassle of having
to shop around at dealerships, only to be unsure of which choice best suits your needs. Boating is
our passion and our lifestyle, and we want nothing more than to share it with you.
#1 RECREATIONAL BOAT MANUFACTURER
Our parent company, White River Marine Group, is the world’s largest recreational boat manufacturer by
volume. Because we sell so many boats, we pay lower prices for top-quality raw materials. We also make
many of our own component parts, like livewells, consoles, seats, fuel tanks and even trailers. Doing so
allows us to maintain our high expectations for quality control, while eliminating costs associated with
buying from outside suppliers.
What does that mean for you? Lower material costs are passed on as savings to the customer. Also, by
cutting out “middleman” charges for transportation, overhead and profit margins, we can give you even
more boat for the money. You also get a boat that is quality built to the highest expectations to last for
years to come.
HAND CRAFTED, QUALITY BUILT
In America’s Heartland, our boats are built using best practices followed by global leaders in other
industries. The result is a culture of constant improvement every step of the way. Systematically
identifying and eliminating waste, like defects, excess inventory and unnecessary movement of
materials, are the results.
What does that mean for you? By utilizing everyone’s talents to the fullest, we can deliver higher
quality and greater value in the boats we build.
NO HAGGLE NO HASSLE®
Most boats are sold through a process that requires negotiation to reach a final price. This means
many buyers pay more than they have to—only great negotiators get the best deals.
At Bass Pro Shops/Cabela's Boating Center, we know that can be a headache, and for many, the biggest turn off
of all when it comes time to talk price. We like to make boating fun. Isn’t that what it’s all about?
So, we do business differently. Our sales process involves getting to know you first, then finding the right
boat for your needs. When you do that, we’ll go through our NO HAGGLE NO HASSLE pricing. And since
we need less profit per boat to run our business, our retail prices are pre-set at levels most others reach
only by aggressive negotiation.
What does that mean for you? NO HAGGLE NO HASSLE prices are consistent across the country, from
websites to advertisements to retail showrooms, so everyone can expect the best deal available every
day, no matter where you shop.
BUY HERE, FINANCE HERE
Buy a boat from us and you can trust us to offer everything you need for your boating experience, even
in-house financing through White River Financial Services. You can get competitive financing for new
and pre-owned boats and even Premier Protection Plans®. Those are factory-backed extended service
plans and other loan protection products.
What does that mean for you? Finding everything you need, including financing, under one roof. You
get the best price—up front for your new boat—and then you can be confident you’re getting the best
SERVICE BY THE PROS
From accessory installation to routine maintenance and everything in between, our Power Pros™
factory-trained experts will keep you on the water, all year long.
What does that mean for you? From seasonal preventive maintenance and repairs to repowering your
boat, we’re here to help. We also stock parts and products for you to do the work yourself. The same
place you buy the boat is where you come for service and helpful advice from the experts. Many
locations also offer ATV/UTV service.
A perk of buying from us is tapping into exclusive savings from Bass Pro Shops® and Cabela’s®, the
most trusted sources for quality fishing, hunting, boating and outdoor sporting goods. Your new boat
purchase includes a VIP Owner’s Discount Card, which gives you 20% off leading brands Johnny
Morris® Signature Series rods and reels, RedHead®, ASCEND®, White River Fly Shop®, Offshore
Angler®, Alaskan Guide®, XPG, Copper River®, Meindl® and more—plus 10% off almost everything else
in the store—for up to 2 years. You’ll also receive 10% off food and non-alcoholic beverage purchases
at select Bass Pro Shops Signature Restaurants, as well as 20% off food and non-alcoholic beverages
at Cabela’s restaurants. Members of our military receive an additional year of savings.
What does that mean for you? Tricking out your new or existing boat with the latest fishing gear, boating
accessories and apparel from Bass Pro Shops and Cabela’s, or just getting the rest of the outdoor gear
you need for everything from camping to hiking and more.
PEACE OF MIND
Our owners give their boats high ratings for customer satisfaction. Because of this, and through the years,
the National Marine Manufacturers Association® recognizes many of our brands with their CSI Award for
Excellence in Customer Satisfaction.
The CSI award is the most respected industry award for a boat. This is a tribute to our skilled and dedicated
boat makers and to the thousands of people in our company and dealer network who provide support to
our customers. By working hard and working smart, they are delivering the promise of quality and value
that make Bass Pro Shops/Cabela's Boating Centers a Smart Buy experience for your next boat.
Smart Buy, smartest buy Bass Pro Shops Boating Center is your one-stop shopping experience for new boats, service, gear and
friendly, expert advice. We can help you spend more time on the water and less time searching for your
boat with Smart Buy, the smartest and easiest way to enjoy the boating lifestyle.