The Smart Buy in Boating

SEPTEMBER 2018

One-stop shopping—shoppers like it for the savings and convenience. You can fill a grocery cart
 at the supermarket. But the idea of finding everything needed in one stop to go boating seems 
unrealistic.

In reality, such a place exists where you can find the boat of your dreams. Even better, you can
 comeback for the life of the boat for expert services, products and friendly advice. Does your
 existing boat need repairs, a new engine or boating accessories to get it up to speed with boating
 trends? You can find it all there, too.

Bass Pro Shops/Cabela's Boating Center is the place, and there are more than 130 locations across the nation,
 making it likely a location is near you. What is more, buying a boat from us is all about making the 
process fun, memorable and just the beginning of how you should launch into the boating lifestyle. 
Smart Buy is what we call the experience, and it begins when you enter our stores.

More shopping experience than sales cliché, Smart Buy defines what you can expect to find at 
Bass Pro Shops/Cabela's Boating Centers. Here are reasons we are the Smart Buy in boating for new and
 pre-owned boats and more.




ONE-STOP BOAT SHOPPING


From pontoons for partying and runabouts for watersports to fishing boats for freshwater and
 saltwater, we carry a boat for virtually every need and budget. We sell some of the most trusted 
and popular brands on the water—TRACKER®, NITRO®, MAKO®, SUN TRACKER®, REGENCY® and 
TAHOE®. We even offer Textron® ATVs and UTVs at select locations. You will not find a broader
 selection anywhere else.

We take much of the guesswork from deciding what you might need in a boat for any activity. Our
 TRACKER aluminum models and NITRO fiberglass fishing boats are factory rigged with outboards,
 trolling motors, electronics and many other accessories. From dunking a minnow for panfish on a 
lazy afternoon to the high-charged thrill of competing in bass and walleye tournaments, our fishing
 boats are ready for the action. That even means a custom-made trailer made by us is available for
 every model. It’s been that way since 1978, when we introduced the concept of the very first fully 
rigged fishing boat, motor and trailer to the boating world.

Do you like watersports, cruising and family fun? We have you covered with our TAHOE fiberglass
 runabouts and deck boats, with models rigged and ready for wakeboarding, cruising and even fishing. 
Our family-friendly SUN TRACKER pontoons are ideal for fishing, watersports and relaxing. REGENCY 
pontoons are designed for luxury, entertaining and cruising in style.  

Fishing saltwater? MAKO inshore and offshore models are renowned for being tougher than necessary 
to tackle the rough conditions of coastal and offshore fishing.

What does that mean for you? Finding exactly what you want in a boat without the hassle of having
 to shop around at dealerships, only to be unsure of which choice best suits your needs. Boating is 
our passion and our lifestyle, and we want nothing more than to share it with you.




 #1 RECREATIONAL BOAT MANUFACTURER

Our parent company, White River Marine Group, is the world’s largest recreational boat manufacturer by 
volume. Because we sell so many boats, we pay lower prices for top-quality raw materials. We also make 
many of our own component parts, like livewells, consoles, seats, fuel tanks and even trailers. Doing so 
allows us to maintain our high expectations for quality control, while eliminating costs associated with
 buying from outside suppliers.

What does that mean for you? Lower material costs are passed on as savings to the customer. Also, by
 cutting out “middleman” charges for transportation, overhead and profit margins, we can give you even 
more boat for the money. You also get a boat that is quality built to the highest expectations to last for 
years to come.




HAND CRAFTED, QUALITY BUILT
In America’s Heartland, our boats are built using best practices followed by global leaders in other
 industries. The result is a culture of constant improvement every step of the way. Systematically 
identifying and eliminating waste, like defects, excess inventory and unnecessary movement of 
materials, are the results.

What does that mean for you? By utilizing everyone’s talents to the fullest, we can deliver higher
 quality and greater value in the boats we build.




NO HAGGLE NO HASSLE®
Most boats are sold through a process that requires negotiation to reach a final price. This means 
many buyers pay more than they have to—only great negotiators get the best deals.

At Bass Pro Shops/Cabela's Boating Center, we know that can be a headache, and for many, the biggest turn off
 of all when it comes time to talk price. We like to make boating fun. Isn’t that what it’s all about?

So, we do business differently. Our sales process involves getting to know you first, then finding the right 
boat for your needs. When you do that, we’ll go through our NO HAGGLE NO HASSLE pricing. And since
 we need less profit per boat to run our business, our retail prices are pre-set at levels most others reach
 only by aggressive negotiation.

What does that mean for you? NO HAGGLE NO HASSLE prices are consistent across the country, from
 websites to advertisements to retail showrooms, so everyone can expect the best deal available every
day, no matter where you shop.


 

BUY HERE, FINANCE HERE
Buy a boat from us and you can trust us to offer everything you need for your boating experience, even 
in-house financing through White River Financial Services. You can get competitive financing for new
 and pre-owned boats and even Premier Protection Plans®. Those are factory-backed extended service 
plans and other loan protection products.

What does that mean for you? Finding everything you need, including financing, under one roof. You 
get the best price—up front for your new boat—and then you can be confident you’re getting the best 
financing offer.




SERVICE BY THE PROS
From accessory installation to routine maintenance and everything in between, our Power Pros™
 factory-trained experts will keep you on the water, all year long.

What does that mean for you? From seasonal preventive maintenance and repairs to repowering your 
boat, we’re here to help. We also stock parts and products for you to do the work yourself. The same
 place you buy the boat is where you come for service and helpful advice from the experts. Many 
locations also offer ATV/UTV service.




VIP PERKS
A perk of buying from us is tapping into exclusive savings from Bass Pro Shops® and Cabela’s®, the
 most trusted sources for quality fishing, hunting, boating and outdoor sporting goods. Your new boat
 purchase includes a VIP Owner’s Discount Card, which gives you 20% off leading brands Johnny
 Morris® Signature Series rods and reels, RedHead®, ASCEND®, White River Fly Shop®, Offshore
 Angler®, Alaskan Guide®, XPG, Copper River®, Meindl® and more—plus 10% off almost everything else 
in the store—for up to 2 years. You’ll also receive 10% off food and non-alcoholic beverage purchases 
at select Bass Pro Shops Signature Restaurants, as well as 20% off food and non-alcoholic beverages 
at Cabela’s restaurants. Members of our military receive an additional year of savings.

What does that mean for you? Tricking out your new or existing boat with the latest fishing gear, boating
 accessories and apparel from Bass Pro Shops and Cabela’s, or just getting the rest of the outdoor gear
 you need for everything from camping to hiking and more.


PEACE OF MIND
Our owners give their boats high ratings for customer satisfaction. Because of this, and through the years,
 the National Marine Manufacturers Association® recognizes many of our brands with their CSI Award for 
Excellence in Customer Satisfaction.

The CSI award is the most respected industry award for a boat. This is a tribute to our skilled and dedicated
 boat makers and to the thousands of people in our company and dealer network who provide support to
 our customers. By working hard and working smart, they are delivering the promise of quality and value 
that make Bass Pro Shops/Cabela's Boating Centers a Smart Buy experience for your next boat.

Smart Buy, smartest buy Bass Pro Shops Boating Center is your one-stop shopping experience for new boats, service, gear and
 friendly, expert advice. We can help you spend more time on the water and less time searching for your 
boat with Smart Buy, the smartest and easiest way to enjoy the boating lifestyle.


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With more than 130 locations, we're everywhere you need us to be.