Contact Information


4120 Florence Blvd,
Florence, AL 35634
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Store Hours

Mon - Fri : 08:00 AM - 05:00 PM
Sat : 08:00 AM - 01:00 PM
Sun : Closed

Service Hours

Mon - Fri : 08:00 AM - 05:00 PM
Sat : 08:00 AM - 01:00 PM
Sun : Closed

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Dealership Awards & Certifications

Certified Dealership Marine Industry

Awarded 2020

CSI Award

White River Marine Group CSI Award

Awarded for the 2019 Program Year

Boat Brands We Offer

  • Tracker
  • Sun Tracker
  • Regency
  • Nitro
  • Tahoe
  • Ascend
  • Mako

Off Road Brands We Offer

  • TRACKER Off Road

Utility Trailers We Offer

  • TRAILSTAR by TRACKER – Call for Availability

About Us

In northern Alabama, the Tennessee River flows the entire width of the state from east to west. The river is our life. Our industries and businesses thrive here. When work is done and it’s time to relax, we do that on the water. Which explains why we are the Home of the Largest Boat Dealership in the Tennessee Valley. We are located in Florence, just west of Shoal Creek Bridge on U.S. Hwy 72.

In the Quad Cities Area, you can enjoy top tourist attractions like the Robert Trent Jones Golf Trail at The Shoals—complete with two courses and 36 holes and just 10 minutes from our dealership on the Tennessee River. Or, about 15 minutes from our dealership, you can visit the Alabama Music Hall of Fame, which pays tribute to our signature Muscle Shoals Sound. Music, like the river, is woven into our lives. The museum’s interactive tours honor Elvis, the Temptations, Hank Williams and other iconic musicians with ties here. Also nearby is the Helen Keller Birthplace and W.C. Handy Birthplace, Museum & Library. For the outdoors enthusiasts, Joe Wheeler State Park is a 2,550-acre gateway to our great fishing and boating. It offers a waterfront lodge, fine dining, a championship 18-hole golf course, full service marina with overnight docking, modern and primitive camping and lakeside cottages.

In addition, we are just 1 mile east of Wilson Lake, 8 miles east of Pickwick Lake and 17 miles west of Wheeler Lake. Smallmouth bass are by far the region’s top prize for anglers. The largemouth bass fishing is outstanding and a reason why national and regional tournament organizations routinely hold events on our lakes. Of course, the lakes also support great populations of crappie, striped bass, catfish and bluegill.

Tournaments are so popular here that you can choose the format and size of event that suits your style and skills. Our variety of available species offers the chance to try other forms of angling as well. Troll for crappie, set jug lines for catfish or drift below the dams in search of trophy bass.

We also enjoy watersports and cruising on the river. The lock system allows you to travel through various lakes and enjoy cruising, skiing, tubing, wakeboarding and much more.

We have been in the business for a long time. Our friendly, experienced and knowledgeable staff are boaters and anglers themselves. That means we enjoy doing what we sell and service and have the knowledge to advise you on your adventures. Our large boat inventory allows us to provide our customers the right boat for their needs. Our NO HAGGLE NO HASSLE way of selling takes the pressure off you, so we can become friends and find the right fit for your needs. “Service after the Sale” is the motto of our 5-Star Dealership Certification Rating. Come in and see the difference!

Connect With Us

connect with us

Have a question? We can help you with your boating and off roading needs. Just reach out to us through the links below, and look for our response shortly!

Ask Us A Question Service Inquiry Parts Inquiry Schedule Appointment

Have A Trade-In?

connect with us

Yes, we take boat trades! We offer a simple process for quickly providing you a good faith trade-in value on your current boat. Click the link below, and submit photos and information to get started.

Repower Sales

connect with us

Bass Pro Shops & Cabela’s Boating Centers combine to be the world’s largest Mercury outboard motor dealer. Therefore, we are able to offer the widest selection of motors at the best prices around. Rest assured you won’t get a Mercury motor for less anywhere else!

Call for outboard motor pricing and availability.

Shop Boats & ATVs For Sale at the Florence Tracker Boating Center

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